HA10 Tailor Made Task 1 - Glossary

Glossary

Media Text

A media text is any product which can be looked at and discussed like a film or a TV series. They can be discussed in the ways it is different from other forms of media text such as a book or a song but also how they are similar to these different text types. 

Semiotics

Semiotics is the study of meanings and the making of the meanings. Semiotics os a tying that is used for communication as they can be used as signs. These range from facial expressions and music to clothes to gestures.

Genre

Genre is the categorisation of any media product such as a film; TV show and even video games. It is used to separate the products by their content. an example of this in films is Western to Horror. THese two are separated by the fact that their contents is completely different from one another however multiple genres can be used to categorise a single product such as Sci-fi and horror. 

Selection of content

The internet content selection platform is a group that creates rating systems to rate the information of web based content. This gives parents and teachers the assistance to decide what their children and students are able to access on the internet. 

Construction of content

The media – television, the press and online – play a central role in communicating to the public what happens in the world. In those cases in which audiences do not possess direct knowledge or experience of what is happening, they become particularly reliant upon the media to inform them. That is not to say that the media simply tell us what to think – people do not absorb media messages uncritically (Philo, 2008; Philo, Miller, & Happer, in press). But they are key to the setting of agendas and focusing public interest on particular subjects, which operates to limit the range of arguments and perspectives that inform public debate.

http://jspp.psychopen.eu/article/view/96/37

Codes and conventions

Codes and conventions are used in every media product. there are two types of codes, technical and symbolic. Codes are a system of signs that are used to create meaning within the media text. Technical codes are the ways that equipment is used to tell the story of a media text such as the camera work in a film or TV show. Symbolic codes show what is under the surface of what can be seen, such as the feeling of a character in a film when they perform a certain action.

Modes of address

Modes of address is the way that the media gets the attention if the audience, how magazines are shown to the audience for example. There are formal and informal modes an example of a formal mode would be a classical music or theatre magazine, and an informal mode would be a sports magazine.